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In May 2006, Neilsen Netratings showed that there'd been a 30% increase in the number of British women using online porn in the past year. In October 2003, Neilsen Netratings revealed that around 1 in 3 users of porn were women. 32 million women visited at least one porn site in January 2004 alone According to Internet Filter Review, 13% of women are accessing porn at work. A survey by Today's Christian Woman revealed that 34% of their female readers had intentionally indulged in porn According to a survey of over 77,000 people by MSNBC, 34% of couples in long term relationships have used porn to spice up their sex life Meanwhile, more and more women go online for the first time every day. Clearly this is an enormous market, yet most online porn does not cater to the needs of women. Purple Dollars fills that gap, offering quality erotica designed specifically for the female surfer. For The Girls has been catering to this significant niche for over three years.